About

layers. started as something we made for the businesses we already worked with. It became a product because every one of them was asking the same question.

Why we built it.

Our clients kept asking us one thing: what does ChatGPT say when someone asks for a business like mine?

We didn't have an honest answer. The tools we tried gave a score with no way to check it. The agencies we compared ourselves to sent reports full of activity. And when we asked an AI engine the same question three times, we got three different answers.

So we built what we needed. It reads the real answers, asks each question more than once, locks the first reading so it can't move later, and counts a change only when it holds.

One question, asked three timesExample

"Who's the best photographer for a corporate event in Calgary?"

  • Ask 1Names Studio A
  • Ask 2Names Studio B
  • Ask 3Names no one

Three asks, three answers. One answer can't tell you where you stand.

What we built

So we built what we needed.

01

It reads the real answers.

Every result sits beside the words the AI engine actually used.

02

It asks each question more than once.

So one lucky answer never counts.

03

It locks the first reading.

So it can't move later.

04

It counts a change only when it holds.

Not the week it first appears.

How we measure

Three rules we never bend.

×3

Every question, three times.

One answer can be luck, so we never count one.

2/2

Two checks agree.

A change counts only when two weekly checks in a row show it.

≠0

Not measured is never zero.

If we can't get an answer, we say so.

Read our rules in full →

Who we are.

Two founders, both in Calgary.

Dario Hudon-Verrelli

Dario Hudon-Verrelli

Co-founder, product and strategy

Dario founded Octopus & Son, a Calgary marketing firm, in 2014, and taught marketing at Mount Royal University for nearly nine years. He has spent more than a decade leading marketing for growth-stage companies. At layers., he builds the product and the rules every reading follows.

Alex Putici

Alex Putici

Co-founder, growth and partnerships

Alex founded Work Nicer in 2015 and grew it from ten members in one office into a coworking community across Calgary and Edmonton. He was named to Avenue Calgary's Top 40 Under 40 in 2024. At layers., he leads growth and partnerships, bringing it to the business owners who need it.

What layers. is, and isn't.

It is

  • A product you sign into.Under your own brand, with your own questions.
  • A reading you can check.The real answers, dated, beside every result.
  • Built for names that mean something.Established local businesses and named experts.

It isn't

  • A ranking promise.Nobody can guarantee what an AI engine will say.
  • A score to take on faith.No number out of 100 you can't trace to an answer.
  • A tool for agencies to resell.It's built for the business itself.

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