Privacy policy.
Last updated 11 November 2026
The short version. We collect what we need to show you what AI tools say about your business and what to fix. We never sell your information or use it for advertising. If you connect Google, we only read the data needed to show your results, and you can disconnect at any time. You can ask to see, correct or delete what we hold.
Who we are
layers. is a service that checks what AI tools such as ChatGPT, Perplexity, Claude and Google's AI answers say about a business, suggests what to fix, and tracks what changes. It runs at layersaeo.com and app.layersaeo.com and is operated from Calgary, Alberta, Canada.
Our privacy officer is Dario Hudon-Verrelli. You can reach us at [email protected].
The laws we follow
We handle personal information under Alberta's Personal Information Protection Act (PIPA). Where information crosses provincial or national borders in the course of business, the federal Personal Information Protection and Electronic Documents Act (PIPEDA) also applies. We send commercial email in line with Canada's Anti-Spam Legislation (CASL).
What we collect
When you ask for an audit
Your name, email address, business name, website and anything you write in the form. A security check (Cloudflare Turnstile) confirms a person sent it.
When you have an account
Your email address and a record of when you sign in. Sign-in is by a link that works once, for 15 minutes, or by signing in with Google.
What you tell us about your business
Your answers during setup, what you type or say, your buyers and competitors, and any client meetings you choose to upload. Upload a meeting only if everyone in it agreed to be recorded; the app asks you to confirm this.
Public information about your business
The pages of your website, public listings, and the answers AI tools give when asked your buyers' questions, along with the sites those answers cite.
Google data, only if you connect it
If you connect your Google account, we read Google Search Console data for the sites you manage, read-only. If you later connect Google Analytics, we read that read-only as well. We never ask to change anything in your Google account.
When you visit layersaeo.com
We use Google Tag Manager to load measurement tools, such as Google Analytics, that tell us how people use the site. They may set cookies. The app at app.layersaeo.com uses a cookie to keep you signed in.
How we use it
- To answer your audit request and set up your account.
- To ask AI tools your buyers' questions, record what they say, and show you where you stand.
- To write your Marketing Overview, your buyer profiles and your suggested fixes.
- To show you what changed after a fix: AI answers, and if you connect Google, your search results.
- To send you sign-in links, warnings about your account and the reports you ask for.
- To keep the service secure, working and within its costs.
We use your information only for these purposes, or as the law requires. We ask for your consent before using it for anything else.
Google user data
layers.' use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
- We use Google data only to show you your own results inside layers.
- We do not sell it, use it for advertising, or use it to train AI models, and we do not let anyone else do so.
- No person at layers. reads it unless you ask us to help you, it is needed for security, or the law requires it.
- You can disconnect at any time in the app, or at myaccount.google.com/permissions. We then stop reading it and delete what we stored from it on request.
Who else handles it
We use these service providers to run layers. Each receives only what it needs for its part.
| Provider | What it does for us | Where |
|---|---|---|
| Our own server | Runs the app and stores your account and business data | Calgary, Alberta |
| Cloudflare | Hosts layersaeo.com, protects the app, runs the security check on forms | Global, including the United States |
| OpenAI, Anthropic, Perplexity | AI tools we ask your buyers' questions, and AI models that help write your Overview and fixes from what you told us | United States |
| DataForSEO | Fetches Google's AI answers and search data for your questions | United States and European Union |
| Sign in with Google, Search Console and Analytics if you connect them, and Tag Manager on our website | United States and elsewhere | |
| Resend | Sends our emails | United States |
| Telegram | Sends our team an alert when someone asks for an audit | Outside Canada |
What we send to AI tools is mostly your buyers' questions, your business name and city, and the material you gave us during setup. We use their business services, under terms that limit how they may use it.
Information outside Canada
Several of the providers above are outside Canada, mostly in the United States. Your information may be stored or processed there and may be reachable by the courts and authorities of that country. To ask about how our service providers outside Canada handle personal information, write to our privacy officer at [email protected].
What we never do
- We never sell or rent your information.
- We never use it for advertising.
- We never publish anything on your website or your listings without your yes.
How long we keep it
We keep your account and business information while your account is open. When you ask us to delete your account, it is removed within 30 days, and you can change your mind until then. If an audit request does not become an account, we keep it only as long as we need to answer it, and delete it sooner if you ask. Backups roll over on their own schedule and are encrypted.
How we protect it
Connections to layers. are encrypted. Sign-in links work once and expire after 15 minutes. Access to your account is limited to you, the people you add, and our team when you ask for help or when needed to keep the service running. Backups are encrypted.
Your choices and rights
- See it. Ask for a copy of the personal information we hold about you.
- Correct it. Fix anything wrong, in the app or by asking us.
- Withdraw consent. Disconnect Google, stop emails, or close your account. Some of the service may then stop working.
- Delete it. Ask us to delete your account and the information we hold.
Write to [email protected] and we will answer within 30 days. If you are not satisfied, you can contact the Office of the Information and Privacy Commissioner of Alberta or the Office of the Privacy Commissioner of Canada.
Children
layers. is a business service and is not meant for anyone under 18.
Changes
If we change this policy, we update the date at the top. If a change affects how we use information you already gave us, we tell you by email before it applies.