Terms of service.
Last updated 11 November 2026
The short version. layers. shows you what AI tools say about your business and helps you fix it. Nobody can promise what an AI tool will say, so we promise a true, dated reading instead. Your business, your site and your data stay yours. Nothing goes on your site without your yes.
1. These terms
These terms apply when you use layersaeo.com or the layers. app at app.layersaeo.com. layers. is operated from Calgary, Alberta, Canada ("we", "us"). By creating an account or using a paid plan, you agree to these terms on behalf of the business you sign up for, and you confirm you are allowed to.
2. What layers. does
We ask AI tools your buyers' questions, record what they say about your business and your competitors, suggest fixes, and track what changes over time. The plans are described on our pricing page:
- Audit: a free first reading.
- Watch: weekly checks; you do the fixes.
- Fix: we draft the fixes for your approval.
We may improve or change features. If a change takes away something you pay for, we tell you first.
3. What we promise, and what we cannot
AI tools decide for themselves what to say, and they change often. We do not guarantee that any AI tool will mention, recommend or describe your business in any way. What we do promise is an honest reading: each figure comes from answers we recorded, with the date they were recorded, and anything we could not measure is said, never shown as zero.
4. Accounts
layers. is by invitation. Keep your sign-in to yourself and tell us if you think someone else has used it. You are responsible for what happens in your account and for the people you add to it.
5. Your content and data
Everything you give us about your business, and the results we produce for you, belongs to you. You allow us to use it only to provide layers. to you, as described in our privacy policy. You confirm you have the right to give us what you upload, including that everyone in any meeting you upload agreed to be recorded.
We never publish anything on your website or your listings. On the Fix plan we draft changes for you to approve, and nothing goes out without your yes.
6. Fees
- Prices are in Canadian dollars, before GST, as shown on our pricing page or agreed with you in writing.
- Watch is monthly and stops at the end of any month you choose.
- Fix is monthly, on the terms we agree with you in writing when it starts.
- Fees already paid are not refunded for a part of a month, unless the law requires it.
- If we change a price, we tell you at least 30 days before it applies to you.
7. Using layers. fairly
Please do not use layers. to break the law, to mislead people, to post fake reviews or bought mentions, to collect other people's information, to resell the service without our agreement, or to interfere with how it runs.
8. Our property
The layers. software, design, name and methods are ours. If you send us ideas or feedback, we may use them without owing you anything.
9. Other services
layers. relies on services we do not control: the AI tools we ask, Google, and the providers listed in our privacy policy. They may change, slow down or stop. When one is unavailable, we say so on your results rather than guess.
10. Limits of our responsibility
We provide layers. carefully, but as it is and as available. To the extent the law allows, we are not responsible for indirect losses such as lost profits or lost business, and our total responsibility for any claim is limited to the fees you paid us in the 12 months before it. Nothing in these terms limits rights that the law does not allow to be limited.
11. Ending
You can stop using layers. and close your account at any time. We may suspend or close an account that breaks these terms, after telling you why when we can. When an account closes, we delete its information as our privacy policy describes.
12. Law
These terms are governed by the laws of Alberta and the federal laws of Canada that apply there. Any dispute goes to the courts in Calgary, Alberta.
13. Changes and contact
If we change these terms, we update the date at the top and tell account holders by email before a change that affects them applies. Questions: [email protected].